Having to starve and keep disciplined (no food) or undergo painful procedures to meet beauty standards is not the correct way to live according to the western lifestyle.
Yet, all K-pop idols must meet the public expectations of Korean beauty standards in what has become a vicious cycle of starving or being starved. K-pop is a considerable market in Korea (search “South Korea Music Awards”, and a list will come up). However, what the media fails to show is the darker side of being under constant pressure to be fit: unhealthy eating habits, disorders, and some extreme cases of death. The idea that “fat” is ugly is promoted on media to become successful and popular, even by female celebrities and hosts. Korean beauty advertising feels like bullying compared to Western beauty standards, pushing for acceptance and inclusivity. However, there’s a less-discussed part of the beauty surgeries, such as the rise in the number of men who take their wives to court because the children do not look like their wives. Plastic surgery in South Korea is not just socially accepted but even encouraged by media and celebrities. V-line surgery (jaw and chin reduction) and cheekbone reduction (zygoma) surgeries are popular tools to change Korean’s facial contour.Ī v-shaped face must have the forehead proportioned to the face, ideally not too small or angular. Then, because of the differences in the facial bone structure of Asians, who have a flatter facial bone structure than their Western counterparts, facial bone contouring surgeries are pretty popular. Moreover, a small face is considered pretty because it makes you look like a child, and thus, younger. In South Korea, having a small face is at the core of one’s beauty.Īccording to Joyce Kong – Korean beauty correspondent at Refinery29 – that’s because Asians (in particular Koreans) have smaller eyes, giving them the appearance of a more prominent face. (pointynose,plump lips,v-shaped jaw, & straight eyebrows) In this context, being girly, cute, thin, and even skinny is a beauty goal for Korean women, rather than fit and healthy.īelow are the 4 MAIN aspects Korean beauty standards are built on: 1/4 Unlike the West, curvy shapes like Kim Kardashian or Rihanna are just too much in Korean beauty standards. Koreans prefer slim, young, and youthful faces with small facial features and pale skin. Overall,Korean beauty standards push for an overall innocent look: small face, big eyes, slim body, to recreate that youthful look.Ĭompared to the Western beauty standards, Koreans, in general, tend to pursue cuter and feminine looks, at least when it comes to faces. In this article, I’ll detail what makes Korean beauty standards so different from Western and other Asian countries such as China and India.
The uniqueness of Korean society and culture, so much different from what we are used to in the western world, is at the core of Korean beauty standards. The growing demand for these products is generated by the overall idea of a Korean beauty standard and how these products can help buyers achieve that look. The use of snail slime, bee venom, starfish extract, pig collagen, and morphing masks are unique ingredients used to produce K-beauty products. The demand for K-beauty products (face masks, cleansers, moisturizers, makeup) is so high that the Korean beauty industry is now a top performer, forecasted to reach $14 billion by 2027.
Chinese Beauty Standards Face, Skin, and Eyes Body Shape Indian Beauty Standards vs Korean Beauty Face, Skin, and Eyes Body Shape Why Are Beauty Standards So Strict In Korea? Competitive Socio-Economic Ladder Media Influence Consequences of Harsh Korean Beauty Standards 1/4Excessive Beauty Products Usage 2/4High Plastic Surgery Rates 3/4Negative (Unhealthy) Body Image 4/4Idealist Kpop Image Escape The Corset Movement Weekly Newsletter You have Successfully Subscribed! Conclusion Now it’s your turn… FAQs Videos Table of Contents What Are Korean Beauty Standards? How Strict Is Korean Beauty & Why? Female Korean Beauty Standards 1/4Small Face(pointynose,plump lips,v-shaped jaw, & straight eyebrows) 2/4Pale skin(White and flawless) 3/4Larger Eyes(Double eyelids & Aegyo-sal) 4/4Slim Figure(Straight shoulder line, X and S-shaped, Long legs) Korean Beauty Standards for Men – 2022 Male KPOP Beauty Standards Korean Beauty Market For Men Idols That Fit (Create) Korean Beauty Standards Korean Beauty – Height Standards Short162cm hight Average162-168cm hight Tall168cm hight Korean vs.
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